Creative Strategy for Music, Arts & Wellbeing
I’ve spent the past ten years working in music across management, labels, PR, and creative projects. That’s included supporting artists like Biig Piig, lavender, John Newman and SPIDER from first releases through to major label campaigns, managing an independent label, curating live events and SXSW showcases, and leading PR for creative directors behind shows like Fontaines D.C. at Finsbury Park and JADE at the BRIT Awards.
In recent years, I’ve become increasingly interested in how creativity and wellbeing overlap. I write ‘a softer space’, a Substack on nervous system regulation in the arts, and I’ve trained in sound healing and breathwork as part of exploring healthier ways of working in creative industries.
I’m based in East London with my dog Fuji, and my work now sits somewhere between music, culture and wellness, helping artists, teams and brands tell their stories and build projects that feel both exciting and sustainable.
Contact Me
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